We’ve gathered insights from nine industry leaders, including CEOs and co-founders, to help you stay ahead of the curve and leverage emerging industry trends for growth. From leveraging tech for art democratization to promoting personal development with AI training, discover the top trends these professionals are capitalizing on in their respective industries.
- Leverage Tech for Art Democratization
- Expand Your Audience with AI Translation
- Personalize Marketing with AI
- Adopt BOPIS for Customer Convenience
- Enhance Co-Branding with Consumer Testing
- Democratize Software with No-Code Platforms
- Optimize SEO for Voice Search
- Facilitate Remote Work with Cloud Solutions
- Promote Personal Development with AI Training
Leverage Tech For Art Democratization
One emerging trend is the increasing democratization of art through technology. The barriers to entry for creating, sharing, and monetizing art are being lowered thanks to platforms like ours that combine AI and social elements. This trend perfectly aligns with Splurge Art’s mission to make art creation and collection accessible to everyone.
Donn Gamboa, CEO, White Cloak Technologies, Inc.
Expand Your Audience with AI Translation
My husband and I own a travel website. With the latest AI technology, we plan to use Chat-GPT to translate entire articles into Mandarin. Since Mandarin is my first language, I can easily see if the translation makes sense.
So far, when testing this out, the translations are decent. You only need to make minor adjustments to make it perfect. Instead of translating manually from scratch, AI will save us time and energy, opening our work up to a much bigger audience.
Yanling Sidders, Co-Founder, Scott & Yanling Media Inc.
Personalize Marketing With AI
An emerging trend in the marketing industry is the increasing focus on AI-driven personalization. I plan to leverage this trend by implementing advanced AI and machine-learning algorithms to personalize our marketing efforts.
By better understanding our customers’ preferences and behaviors, I can tailor our content and campaigns, increasing engagement and conversion rates. This trend enhances customer experiences, boosts brand loyalty, and drives business growth in a highly competitive landscape.
Khurram Mir, Founder and Chief Marketing Officer, Kualitee
Adopt BOPIS For Customer Convenience
I work in the comic book industry and sell them via a brick-and-mortar store as well as through an online store.
One trend that is emerging in our industry that we have to consider is BOPIS (Buy Online, Pick Up In-Store). Some people want to browse online, complete a purchase, and then pick up that order quickly from the store. It’s efficient, convenient, and allows people to shop without visiting and browsing in stores, which is becoming less appealing.
This trend is happening across all stores, and people are doing it for groceries, hardware stores, electronic stores, and so much more. It’s just something that people want to do, and stores need to stay on top of it.
Brent Moeshlin, CEO and Founder, Quality Comix
Enhance Co-Branding With Consumer Testing
Co-branding is an emerging trend in the CPG industry, presenting an opportunity for our agency to become the go-to solution. Many companies overlook the importance of strategy and consumer testing for collaborative packaging designs, leading to subpar performance.
We plan to utilize our consumer testing expertise to guarantee that any investment into brand collaborations results in packaging that truly resonates with consumers.
Jason Vaught, Director of Content, SmashBrand
Democratize Software With No-Code Platforms
An emerging trend in the software industry is the growing demand for no-code and low-code platforms. These platforms allow businesses to develop applications without deep coding expertise.
We plan to embrace this by creating intuitive tools and platforms. These tools will enable non-technical users to bring their digital ideas to life. We hope to tap into a broader market by democratizing software development in this way. This will foster innovation across industries and drive our company’s expansion.
Alex Stasiak, CEO and Founder of Startup House
Optimize SEO For Voice Search
One emerging trend in the digital marketing industry is the rise of voice search, driven by the increasing use of smart speakers and voice-activated assistants. As voice search queries differ from traditional text searches, there’s a shift towards optimizing content for natural language and conversational tones.
We’re gearing up for this trend at Ignited Results by integrating voice-search optimization into our SEO strategies. This includes crafting content that answers specific questions users might voice and ensuring our clients’ local listings are accurate for location-based queries. By staying ahead of this curve, we aim to position our clients at the forefront of this evolution, ensuring they capture this growing segment of users and drive organic growth.
Jon James, CEO, Ignited Results
Facilitate Remote Work With Cloud Solutions
An intriguing shift in our sector is the increasing acceptance of remote working. Capitalizing on this trend, we’re designing tools that facilitate efficient and effective work from anywhere.
With powerful cloud-based solutions, we aspire to liberate our customers from the restraints of traditional workspaces. We aim to stay relevant and revolutionize our clients’ operations, fueling their growth and ours.
Abid Salahi, Co-Founder and CEO, FinlyWealth
Promote Personal Development With AI Training
I think skills-based training and utilizing software to match training programs on a per-employee basis is one of the best ways to leverage AI in the HR industry, particularly if you can align the training with autonomy over how your employees can approach personal development. We already see it happening, so watching how AI-driven processes develop into 2024 will be interesting.
Wendy Makinson, HR Manager, Joloda Hydraroll
This article has been produced and published in collaboration with Featured.com and all the experts and industry leaders who take their time to answer our questions. We at Freeduhm would like to give thanks to all of them.
